Your online shop product configurator: less explaining, more conversions.
Anyone can sell standard products. But once your assortment gets complex, a classic shop stops working. Your sales team spends time explaining variants. Customers are unsure. Orders don’t match. It costs time, nerves, and revenue.
A well-designed online shop product configurator changes the game. Your customers configure their product themselves. Clear. Visual. Error-free.

Have a product configurator developed: when your product range gets too complex.
An online shop product configurator isn’t just a nice extra – it’s your digital sales assistant.
It guides your customers step by step through your assortment, shows in real time what’s possible and what isn’t, calculates prices in real time, and prevents illogical combinations.
Instead of email back-and-forth and manual quotes, you get clear requirements, complete configurations, and directly usable orders.
From idea to code: How your project unfolds with us
With us, your project is never a black box. We listen, understand your processes, and then develop custom software that truly fits you and your business. Step by step — transparent, logical, and free of unnecessary extras.
Why your product configurator is in good hands with us.


- Understand sales instead of just building
We start with your sales processes, not the tool. This creates an online shop product configurator that truly eases your workload. - Complex products, clear user guidance
Your assortment can be complex, but the user experience shouldn’t be. We break down your variants and dependencies so customers understand them intuitively. - Clean integration instead of double work
A configurator is useless if you have to handle the data manually afterward. We ensure everything flows directly into your existing systems. - Built to sell, not just to show off
Many configurators look good but don’t deliver results. We design structure, logic, and interface with real sales impact in mind. - Grows with your business
Want to expand your assortment or offer new variants? No problem. Your product configurator is built so you stay flexible.

Good to know: online shop product configurator for your business.
Wondering if an online shop product configurator fits your company?
Here are the questions we hear almost every time – answered briefly and honestly.
Whenever your product is no longer self-explanatory.
As soon as variants, dependencies, or custom options come into play, traditional store structures quickly reach their limits. Customers have to piece together information, don’t immediately understand the relationships, or simply give up when in doubt.
A product configurator structures this very decision-making process. It guides users step by step through the selection process, automatically accounts for dependencies, and ensures that the end result is both suitable and technically correct.
Above all, greater efficiency and significantly improved starting points for customer communication.
Today, many inquiries are incomplete or based on misunderstandings. This leads to follow-up questions, corrections, and unnecessary coordination efforts. A configurator addresses exactly this: customers make structured decisions and immediately understand the implications of their choices.
The result is clearer inquiries, fewer errors in orders, and significantly faster processes.
Yes, and that’s exactly what we prioritize.
A product configurator isn’t developed in isolation; instead, it’s integrated to work seamlessly with your existing store and systems. This includes, for example, ERP, CRM, or internal logic for pricing and availability.
No, not if it’s designed properly.
A good product configurator is designed to be self-explanatory. Users are guided step by step, are shown only relevant options, and understand at all times what they’re doing and why.
This not only reduces the need for follow-up questions but also ensures that customers feel more confident in their decisions and complete the process from start to finish.

Interested in a project with mpunkt? We look forward to hearing from you.
Interested in a project with mpunkt? We look forward to hearing from you.
Whether you need a sophisticated website, a large webshop or a complex web application, you can contact us in whatever way suits you best.
We look forward to forging ahead with your project. Perhaps you can even drop in and visit us here in Augsburg. Our coffee is as good and reliable as our software. Just the way we like it.