In a website relaunch we redesign your website, creating a new layout for your pages or online shop.
The goal is to make your website more user-friendly, showcase your content and focus more on what you want your website to achieve.
‘A website relaunch nearly always leads to a Google visibility boost, as long as technology and content are handled well.’
You should take advantage of that for your web presence!
- Your website will rank higher in the Google search
...especially if you keep up the SEO.
- A fresh design and better usability
- The newest technology in the background
- A state-of-the-art content management system
...making it easier to use when maintaining your content
A content management system does what it says on the tin. It helps you manage your content! And you won’t need any programming knowledge, we promise!
Perhaps you’ve heard of one or two of them: TYPO3, WordPress, Shopware – to name just a few.
It’s up to you to decide when it would be a good idea – or necessary – to relaunch your website. To help you answer that question, we’ve put together a few reasons to go for a relaunch:
If one or even several of these apply, you should definitely think about relaunching your website.
If you’re not sure, give us a call!
- You have the feeling that visitors to your website aren’t finding what they’re looking for.
- Your website isn’t optimized for smartphones or tablets, or it only shows the desktop version.
- The design of your website or online shop is a little bit getting on in the past?
- You’d like your website to achieve a very specific goal, but somehow it doesn’t seem to be working at the moment.
- You’re finding it hard to maintain your website and keep it up to date.
- You can't find yourself in search engine search results on google, bing or yahoo?
- You’re hardly getting any contact requests, online purchases, newsletter registrations, etc.
You want to start over? Fine by us! At the beginning of the relaunch we’ll hold a meeting with everyone involved in the project, to exchange ideas, determine goals and make suggestions. We’ll sit down with you and talk about your current website.
What’s been good? What could be improved? Do you want to attract a new target group and expand your customer base? If yes, what makes your new target group’s heart beat faster? Will you need new features?
Or extra functions? For example a shop, booking workflow or special form? Are we dependent on external service providers? Do we need to include interfaces to other systems?
We’ll discuss how you’d like the website to look and our design ideas, naturally keeping your corporate identity top of mind.
We also prioritise the usability of your future web presence, because your website must be simple to use and easy to understand. For everyone. We’ll be happy to show you some of the projects we’ve implemented, to give you an initial overview of the kinds of things we can do. If you’re already curious and are looking for inspiration, why not take a look at our portfolio
Finally, we clarify whether you already have a domain or a webspace. You’re welcome to keep using your existing provider. Or we can host your site for you, so you have everything from a single source.
We’ve come out of our first meeting with a clearer idea of your new website. We’ll put together a bespoke quote, tailored to your requirements.
And if you’re happy with our proposal, we can get serious. We estimate how much time your project will take. We create a timetable and plan the stages of your project based on our capacity.
In parallel we organize a relaunch roadmap, so that everyone knows what they have to do. This helps us avoid unnecessary waiting times so we can complete your project in one go. But we’re getting ahead of ourselves a bit...
In the next step, our designers follow your instructions and come up with an initial screen design, naturally taking a mobile-first approach.
Of course you can also have the draft layout as a desktop version, but these days most people call up websites on their smartphones.
So what happens next with your website relaunch? There are two possibilities:
- You like the screen design? Great!
Then we can get started.
- Is there something you’d like to improve or change? No problem! Simply send us your desired changes by email, give us a call or pop in.
We’ll be glad to go through the screen design with you again, discussing your needs and providing expert advice. We’ll have a review round and send you the final layout just the way you wanted it.
Now we’re getting into the thick of things. Bit by bit the different areas of your web project are coming to life. The basic layout, possibly page templates, special requirements.
And to ensure that your website looks good everywhere, the layout and content of your site adjust dynamically to the size of your device. That’s called ‘responsive web design’ and is a MUST for any website relaunch. Would you like to find out more about that? This way please.
While we’re busy programming, you can polish your content, switching in new images, optimizing texts, and so on. You might also want to think about SEO at this point. SEO? That stands for search engine optimization. It certainly makes sense to consider certain things before the website goes live, while other aspects of SEO can wait until later. We’ll be happy to assist if you need help with that.
As you can see, with a website relaunch there’s lots to think about. But you’ll have mpunkt by your side – an expert partner who thinks ahead. We’ll tell you about the important points at the right time and ensure that you get the web presence you wished for!
We put your website on a test server. Depending on what has been agreed, your website may already contain all your content. If not, you can now add it using the integrated CMS.
You can also test your new website to your heart’s content. Take some time to look at all the functions and pages, to try them out or add new content. While you’re doing that, we’ll test your website on various browsers and devices and with different operating systems and versions.
If we find display errors, we’ll smooth them out during the bug-fixing stage so we can guarantee that your website will be easy to use for everyone. And will look pretty.
Take a look at your website for yourself on a smartphone or tablet.
And? Is it everything you hoped for? Fantastic!
The moment is finally here and we put your web project online. Even our standard package includes all aspects of technical search engine optimization.
Redirects, page speed and lots of other functions play a role here. We’ll be glad to go into the details in a 1:1 chat if you’d like to know more.
Don’t worry, we’ll still be right there for you after the website relaunch. You’re welcome to come and join our TYPO3 training, where you’ll learn how to switch texts or images on your website
so you can keep it up-to-date yourself.
That will keep not only keep your website visitors and potential customers happy, but also Google.
Would you like to find out more about how you can optimize your website for Google and other search engines? We’ll give you our full SEO support – tailored to your specific needs.
Interested in a project with mpunkt? We look forward to hearing from you.
Whether you need a sophisticated website, a large webshop or a complex web application, you can contact us in whatever way suits you best.
We look forward to forging ahead with your project. Perhaps you can even drop in and visit us here in Augsburg. Our coffee is as good and reliable as our software. Just the way we like it.